Brand strategist
Creative director

Based in
Connecticut

2026©

Rui F. Weidt

FORGED IN ANALOG.

MASTERED IN DIGITAL.

Senior Creative Director with 20+ years of experience building brands, leading multidisciplinary creative, and delivering work across identity, advertising, digital, web, motion, film, and print.

↘ Introduction

I help brands communicate with clarity through strategic thinking, creative leadership, and thoughtful design.

Over the past two decades I’ve led work across branding, advertising, web, UX, motion graphics, video production, environmental graphics, and print for startups, regional businesses, and global brands.

Whether leading a rebrand, launching a digital experience, directing a campaign, or producing a film, I bring strategy, craft, and execution together to create work that makes an impact.

I’m a visual problem solver who works comfortably between big-picture thinking and hands-on execution. I collaborate closely with marketing teams, executives, writers, designers, developers, and production partners — bringing clarity to complex challenges, keeping the work focused, and moving projects forward without losing sight of the original idea.

I believe everything starts with branding. A strong foundation gives every touchpoint — from identity and UX to motion, video, campaigns, and print — a clear purpose and a consistent voice. My goal is to create work that not only looks distinctive, but helps brands communicate better, connect more meaningfully with their audiences, and deliver results.

20+ Years

Creative leadership across branding, advertising, digital, motion, video, and print.

Global Brands

Mastercard · American Airlines · Cit Expedia · Virgin · Walmart

Core Expertise

Brand Strategy · Creative Direction · Identity
Web + UX · Motion + Video · Campaigns

One Belief

Everything Starts
with Branding.

Selected projects

+

2026

Bluevine

Video · Direction · Print · OOH

2026

Performance Mushrooms

Branding · Packaging · Web · Video

2024

Chawi Jewelers

Branding · Video · Custom Jewelry

2024

Pickleball America

Branding · Campaign · 3D · Environmental

2025

SimplyMiles

Video · Motion · Direction · Editing

2022

Xtreme Play

Branding · Environmental · Signage · Uniform

2021

Wrnglr pros

Branding · Product · Video · Off-road

2021

JuiceBar

Branding · Product · Campaign

2019

Nordic Fish

Branding · Web · Video

2013

Tappo

Branding · Print · Restaurant

View full project archive

+

Capabilites

+

Software Proficiency · Experience
Areas of
Expertise
Skills matrix Discipline · Depth
Brand identity + strategy
Creative direction
Web + UX design
Video production
Motion design
Campaigns
SEO / paid media
Basic Expert

BUILT ON EXPERIENCE // DRIVEN BY WHAT'S NEXT

LET'S CREATE

WHAT'S NEXT.

I’m always interested in opportunities to build stronger brands, lead talented creative teams, and create work that makes a lasting impact. Let’s connect.