The vision for their brand was simple: to be a bridge between the past and the future of family entertainment and memory-making awesomeness. And we delivered.

A logo that is 80s but also futuristic, fun but also edgy and a bit extreme — a symbol for good times. Here you get a glimpse of the whole project: from the brand itself to external and internal signage, print collateral, website, uniform, arcade card, and video production.

For exterior signage we worked closely with the manufacturer to get everything just right — placement, sizing, specific Pantone colors, and gradient ratios. This was every 80s designer kid’s dream, and we had the honor of getting to do it.