Performance Mushrooms is a Rhode Island–grown functional mushroom brand focused on creating high-quality extracts that support focus, clarity, energy, and everyday performance.

I helped shape the brand from the ground up, developing a cohesive visual identity and carrying it across packaging, e-commerce, social media, photography, and video. The goal was to balance the natural character of the product with a modern, science-informed approach that felt credible, energetic, and approachable.

The project included the launch of the company’s Shopify website, packaging for its Lion’s Mane extract, branded lifestyle and farm content, product photography, testimonial videos, and an ongoing social media campaign built around the taglines Powered by Nature · Guided by Science and From Farm to Focus.