American Airlines commissioned an inflight video promoting SimplyMiles, its card-linked rewards program that allows AAdvantage members to earn miles through everyday purchases.

Working through Mastercard and Tanen Directed Advertising, I had the opportunity to direct and edit the video, transforming the product message into a clear, engaging story designed specifically for American Airlines passengers.

The final piece combined lifestyle-driven visuals, concise messaging, and branded motion graphics to explain the benefits of SimplyMiles and encourage travelers to connect their eligible Mastercard and start earning additional miles.