Bluevine commissioned a campaign featuring three small-business customers and the ways its financial platform supports their day-to-day operations.

Working with Tanen Directed Advertising through Mastercard, I led the production and post-production of customer stories featuring Aged & Infused in Chicago, Wander Africa in South Carolina, and CBH Interiors in New Jersey.

I directed and filmed the interviews, captured supporting footage, and edited each story into long-form videos and social media cutdowns. I also extended the campaign’s visual language across magazine advertisements and billboard designs, creating a cohesive experience across video, digital, print, and out-of-home media.