JuiceBar
Client
2021
Year
Tanen Directed Advertising
Agency
Branding · Product · Campaign
Discipline
Overview — Brief
01
↘ The Work
JuiceBar designs and manufactures EV charging stations in Connecticut. The brand system had to work at highway distance on the machine itself and at reading distance in a spec sheet — energetic, direct, unmistakably American-made.
↘ My Role
Creative direction, brand identity, campaign development, product graphics, and video.
